Hi! I'm Rupali Renjen (aka Pali).

Connect with me:

I'm co-founder of Surfn AI, where we’re reimagining what AI agents and chatbots can do to help businesses and creators unlock their full potential. At Surfn, we’re focused on turning every customer interaction into a valuable outcome—whether it’s driving sales, increasing conversions, or building stronger brand loyalty.

Before Surfn, I co-founded Dayflash, a creator-centric social networking platform that grew organically into a passionate community of millions of creators and enthusiasts worldwide. Dayflash demonstrated the power of innovation and community, even in one of the most competitive markets. While we ultimately decided not to scale further, the experience reinforced my passion for building products that drive engagement and meaningful connections—lessons that now shape my work at Surfn AI.

My Journey

Earlier in my career, I worked as a merchandise planning and allocation manager for leading fashion retailers in New York City. I specialized in process improvement and building tools that made teams more productive and helped businesses operate more effectively. With a unique blend of analytical skills and creativity, I helped businesses streamline operations, optimize decision-making, and deliver better results.

These experiences gave me a deep understanding of how technology and data can be leveraged to solve real-world problems and help organizations grow smarter.

What Drives Me

I’m passionate about the intersection of technology and design. With over a decade of experience in building innovative solutions, I’m deeply committed to helping businesses and creators unlock their potential.

At Surfn, I’m driven by a vision of making AI agents as indispensable as websites are today, empowering businesses to connect with people in smarter, more meaningful ways.

What I Write About

On this blog, I share insights and strategies around:

• How businesses can leverage AI to grow faster and smarter.
• Actionable tips for improving workflows, boosting conversions, and scaling innovation.
• Lessons learned from building startups like Surfn AI and Dayflash.

My goal is to inspire others to embrace AI as a transformative tool for growth and creativity.

How to Connect

Curious about Surfn AI or want to explore how AI can transform your business?

• Visit Surfn AI to learn more or sign up for early access.
• Subscribe below to stay updated with the latest posts and exclusive insights.